Nelson’s favorite quote is from Alan Kay, a well-known computer science pioneer:
“The best way to predict the future is to create it.”
Nelson is a tireless innovator who is constantly exploring new ways to create a better future where The Triple Bottomline of People, Planet and Profit are served in equal measure by the businesses that he helped to establish.
Nelson believes that speed is critical to success and you have to run twice as fast today just to stay where you were yesterday. One of his key ideas when he co-founded I.F.F.I is to speed up the pace of change in the farming industry because he knew that the old ways of doing things are not scalable nor sustainable.
This is the reason why he decided to call the company I.F.F.I as it stands for Indoor Farm Factory Innovation.
What keeps Nelson up at night is an unquenchable curiosity about what might happen in the future and how he can get ahead of these future trends so that he can stay two steps ahead of everyone else.
CEO & Co-Founder
Alfred’s favorite quote is from Peter Drucker, the father of modern management:
“If you want something new, you have to stop doing something old.”
Many years earlier, Alfred already saw the need for a new way to grow crops in order to meet the ever increasing demand for food and to combat the ever declining nutrient content in vegetables due to overuse of soil, climate change, pollution, droughts, natural disasters and the damage caused by chemical fertilizers and pesticides.
Alfred believes that if you want something to change, you have to be the agent of change. That is why he founded I.F.F.I to create new ways of urban farming that will result in crops that are much more nutritious; can be grown all year round in any environment; and completely free of chemicals and pesticides.
What keeps Alfred up at night is his relentless quest to find new ways of growing crops that are better, faster and cheaper. He doesn’t believe in anything that is merely good enough. He also believes that perfection can be improved upon.
Chief Operating Officer
Kelvin’s favorite quote is from W. Edwards Deming, the father of total quality management:
“It is not enough to do your best; you must know what to do, and then do your best.”
Kelvin is very meticulous when it comes to the systems and processes that are deployed in I.F.F.I because he believes that for any company to work properly and achieve its goals, the systems and processes must not only be well-designed but they must be simple enough that everyone will know what they are and how to use them.
Kelvin often tells people not to mistake complexity for sophistication because it is easy to make things complex but it takes real skill and sophistication to make complex processes simple and effective.
He believes that you need to measure everything because if it cannot be measured, then it cannot be improved upon. As I.F.F.I’s Chief Engineering Officer, he focuses on optimizing every system, process and operation in the company for maximum output and then he will start all over again because to Kelvin, being the best is just the starting point for everything.