BRAND POSITION

Girl in a jacket Our Category: Nutrivated Crops

Our Category defines the space that we are here to dominate.

Girl in a jacket Our Vision: Eliminate Global Hunger & Improve Lives

Our Vision defines the future that we want to create for the brand.

Girl in a jacket Our Mission:

“We create innovative farming solutions with future-ready technologies in order to grow nutrivated and pesticide-free vegetables in a sustainable manner.”
Our Mission defines what we do in terms of Product, Process and People in order to achieve our ambitious Vision.

OUR BRAND VALUES

Sustainable

We are always improving our knowledge of eco-friendly indoor farming practices and technologies to remain at the industry forefront.

Innovative

We are always finding and implementing new ideas into I.F.F.I to make our products and processes better, cheaper and faster.

Reliable

We are always consistent in our dealings with others because we always say what we mean and we always mean what we say.

OUR BRAND VALUES DEFINE THE VALUES THAT SHAPE THE WAY WE THINK AND ACT.

OUR ENEMY: DECLINING NUTRIENT CONTENT

Our Enemy defines the No. 1 Problem that we are here to overcome.

OUR VALUE PROPOSITION: NUTRIENT-SATURATED GREENS

Our Value Proposition defines the No. 1 Benefit we bring to our customers.